Growth Hacking has become one of the most hyped buzzwords in the marketing industry in the past few years. Using growth hacking techniques can help startup companies to grow without having to spend millions of dollars. While there is plenty of growth hacking tactics that startups can use when working on their marketing strategy, only some of them are really trying to implement these tactics.
Without a further due, let’s see why startups take growth hacking seriously.
Give an impression of being larger than you actually are
We all know that first impression is significant, especially for small companies and startups. Think about the next scenario: you just released the first version of your product, and you start to create relevant content in your blog.
After a few months, you reach X amount of users who engaged with your content and even checked your product features on your website. Before they make any decision, they will try to investigate the company size, clients and more.
Don’t give potential clients the impression that you’re a one-man show. Provide them the feeling that you’re larger than you actually are. Write about the company’s mission, which clients work with you, what they have to say about your product and so on.
For example, you can list your company in online business directories, utilize a VoIP system, accept online payments, etc.
Give users a chance to test your product without signing up
This is a very important hack that can help you grow your startup. Try to make sure that new potential clients will have the option to use your product without signing up or without adding their credit card.
If you have a good product and you reach to the right audience, this hack will help you close more deals and eventually increase your annual revenues.
For example, with ASOS you can buy products and even add products to your wishlist without the need to sign up.
When you’re opening this process for new potential clients, they can investigate your product much faster with fewer barriers in the way. It’s that simple.
(In the example: ASOS)
Reward Social Shares With Discounts
Another excellent growth hacking tactic is to use the power of social media in your marketing. In this case, you need to find the formula which will incentivize users to share your product with their colleges on different social media channels.
This kind of actions will help you spread the word about your product and maybe even find new ambassadors and fans. Airbnb, GETT, Uber and more companies are using these tactics to gain more users. It’s also a great way to launch a new product.
(In the example: AirBnb)
Use HARO for Press Opportunities
Getting press coverage is not an easy task. Some companies choose to pay thousands of dollars for PR firms, and some companies don’t have the resources to work with these firms.
What can these companies do in this case? They can start using HARO to find press opportunities without spending too much time and money on research or PR firms. All they have to do is to register to the service, and from that moment, they will get emails with different PR opportunities daily. They also have a paid plan where you can get emails with PR opportunities according to your industry or by choosing a particular keyword.
Repurpose Existing Content
Creating attractive and insightful content every week is not an easy task for startup companies. It’s a long process until you start to see the fruits of your content marketing strategy efforts.
Take your old articles, edit them, change the thumbnail and start to distribute it once again. You can even take your written content and create an interactive video with the main points of the article or publish it on Medium or LinkedIn Pulse.
I found a great infographic about this hack here.
That’s it. I hope this content will help you be more creative when you work on your next marketing initiatives.