Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Have you ever bought a shirt after seeing someone wearing it on Instagram? Have you ever purchased a product after a recommendation from somebody else?
That’s called “Social Proof” and is what psychologists call a “decision heuristic” — a shortcut for making decisions. Social proof is a very powerful psychological concept that many companies leverage in their marketing. It’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence and “the bandwagon effect”.
Why Is It Important
It doesn’t matter which corner of the globe you look at, people are looking for the same thing — social acceptance. We have a desire to fit in with the rest of the crowd which affects our lives in a variety of ways, including our purchasing behaviour.
Nowadays, social proof is the new marketing. If you have a great website, features and offerings waiting to be discovered, social proof is the best way for new users to learn why your product is great, and to remind existing users why they made a smart choice.
When new visitors come to your website or online store, social proof is what puts their minds at ease by showing off past customers who have bought from you or enjoyed your service. That’s why ProveSource can help you skyrocket your selling potential.
ProveSource allows notifications to appear in real-time or loop a handful of them again and again to create the impression of a buying frenzy (perfect for newer websites or stores).