ProveSource Blog

ProveSource turns your website into a lead and sales generating machine by displaying real positive user actions (social proof) in real time.

Read this first

Get the Power of ProveSource - Free!

Screen Shot 2018-06-19 at 15.48.36.png

We here at ProveSource are thrilled to announce an update to our pricing policy. Rather than offering a 14-day free trial as we had until now, we have decided to offer a full version of our software for free.

That’s right, free! You don’t even have to put down your credit card information.

When you go to buy a shirt, you first try it on before you even consider going up to the counter to hand over your credit card. No store requires you to hand over your card before you try something on and we at ProveSource believe that software should be no different.

In the free version, all of our features are included. The only difference is that your account is limited to 1,000 monthly unique visitors. This is perfect for small companies who are just beginning to generate traffic or large ones who are curious to see how social proof can boost their sales.

We are incredibly pleased to...

Continue reading →


How LiveHome.se Increased Conversions by 15% in 72 Hours

Screen Shot 2018-05-14 at 18.16.36.png

Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they are uncertain about.

When confronted with some level of uncertainty — “Is this product right for me?” “Is this an online store I can trust?” — shoppers may use social proof to help make buying decisions. In effect, these customers are willing to put their trust in their peers.

Selling online comes with tons of challenges. Getting people to the site is not a problem and it can be done in many ways, but getting them to follow through with what they decide to purchase is another.

LiveHome.se is a modern digital retailer of interior design products based in Stockholm. They offer a wide range of scented candles, fragrances and handmade products.

The founders, Adam and Fredrik, decided to try Prove...

Continue reading →


Boost Your Conversions Without Asking Your Customers to Do Anything

Screen Shot 2018-05-14 at 18.02.45.png

Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Have you ever bought a shirt after seeing someone wearing it on Instagram? Have you ever purchased a product after a recommendation from somebody else?

That’s called “Social Proof” and is what psychologists call a “decision heuristic” — a shortcut for making decisions. Social proof is a very powerful psychological concept that many companies leverage in their marketing. It’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence and “the bandwagon effect”.


 Why Is It Important

It doesn’t matter which corner of the globe you look at, people are looking for the same thing — social acceptance. We have a desire to fit in with the rest of the crowd which affects our lives in a variety of ways, including our...

Continue reading →


Social Proof – The Secret Tool For Marketing Success

A Guest Post by Steve Eriksen

According to Robert Cialdini, Professor of Psychology and Marketing, social proof is one of the most powerful concepts in persuading people to take certain actions, such as buying your product or service.

By reading further you’ll understand how using social proof effectively in your marketing is a powerful sales tool; you’ll discover how an automated and easy to use solution can increase your sales, and you’ll find some useful tips on how you can phrase your social proof statements to maximise your results.

In principle, it’s simple. People tend to do what other people do.

Yes, some of us are contrarians.

Hipsters tend to rebel against the mainstream and see themselves as valuing counter-culture.

Innovators and Early Adopters start using new products and technologies as soon as they become available, regardless of what other people do.

DiffusionOfInnovation.png

But, most...

Continue reading →