ProveSource Blog

ProveSource turns your website into a lead and sales generating machine by displaying real positive user actions (social proof) in real time.

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ProveSource on Spotify

by Josh Walker, VP Marketing

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Music creates ambiance. It adds up to the experience of whatever you’re doing. Can you imagine a party without music, a sports event without music, or a startup company without music? Probably not.

It plays a very important role in bringing people together. Whether it’s a festival, concert or a lunch break, people come together to enjoy the music that’s being played. Same here at ProveSource.

I’ve asked each team to create a small collection of with their most preferred songs.

You might find it hilarious, but here are several examples for songs picked by each department:

Sales: Money - Pink Floyd
Marketing: Alone In A Room - Asking Alexandria
Support: The Bitter End - Placebo
Engineering: No Giving Up - Crossfade (And no, rock and heavy metal don’t lead people to commit suicide 😃)

You can find the full playlists right here: https://open.spotify...

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How Rentalcars.com Uses Social Proof and Urgency to Drive More Bookings

Rentalcars.com is one of the largest online car rental services out there and is part of Booking Holdings Inc., the world leader in online travel & related services.

The following article is just the tip of the iceberg, but these principles are powerful because they bypass our rational minds, appealing to our subconscious instincts.

The name of the game in the business world is persuasion, and you can make this work for you.

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 Urgency

Browsing through rentalcars.com, it is impossible to miss the plethora of social proof and urgency messages displayed.

It all starts when you hit the “Search” button:
You can notice the red “Prices rise, cars sell out…” notification at the top of the page, making you feel like if you do not book that car now, it will be gone.

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 Scarcity

Scarcity is one of the most popular Cialdini principles that various companies use over and over again in order...

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Announcing the ProveSource Affiliate Program

By Josh Walker, VP Marketing @ ProveSource

We are excited to announce the ProveSource Affiliate Program!

Our program lets you make money by partnering with ​us as an affiliate and earning a whopping 20% recurring commission on any customers you refer.

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 How does it work?

As with any other affiliate program, once you sign up you will receive your own unique affiliate link to ProveSource. You can share this link via email, social media, on your website or blog or anywhere else. Simply refer the customer to our website and we will do the rest.

 How do I become an affiliate?

If you already have an account with ProveSource, you don’t need to create a new one - you’re already in the party! Just login to your dashboard, click your account email and select the Affiliate menu option. If you don’t have an account with us, sign up here, it will only take a minute. Anyone can become an...

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Get the Power of ProveSource - Free!

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We here at ProveSource are thrilled to announce an update to our pricing policy. Rather than offering a 14-day free trial as we had until now, we have decided to offer a full version of our software for free.

That’s right, free! You don’t even have to put down your credit card information.

When you go to buy a shirt, you first try it on before you even consider going up to the counter to hand over your credit card. No store requires you to hand over your card before you try something on and we at ProveSource believe that software should be no different.

In the free version, all of our features are included. The only difference is that your account is limited to 1,000 monthly unique visitors. This is perfect for small companies who are just beginning to generate traffic or large ones who are curious to see how social proof can boost their sales.

We are incredibly pleased to...

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How LiveHome.se Increased Conversions by 15% in 72 Hours

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Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they are uncertain about.

When confronted with some level of uncertainty — “Is this product right for me?” “Is this an online store I can trust?” — shoppers may use social proof to help make buying decisions. In effect, these customers are willing to put their trust in their peers.

Selling online comes with tons of challenges. Getting people to the site is not a problem and it can be done in many ways, but getting them to follow through with what they decide to purchase is another.

LiveHome.se is a modern digital retailer of interior design products based in Stockholm. They offer a wide range of scented candles, fragrances and handmade products.

The founders, Adam and Fredrik, decided to try Prove...

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Boost Your Conversions Without Asking Your Customers to Do Anything

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Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Have you ever bought a shirt after seeing someone wearing it on Instagram? Have you ever purchased a product after a recommendation from somebody else?

That’s called “Social Proof” and is what psychologists call a “decision heuristic” — a shortcut for making decisions. Social proof is a very powerful psychological concept that many companies leverage in their marketing. It’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence and “the bandwagon effect”.


 Why Is It Important

It doesn’t matter which corner of the globe you look at, people are looking for the same thing — social acceptance. We have a desire to fit in with the rest of the crowd which affects our lives in a variety of ways, including our...

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Social Proof – The Secret Tool For Marketing Success

A Guest Post by Steve Eriksen

According to Robert Cialdini, Professor of Psychology and Marketing, social proof is one of the most powerful concepts in persuading people to take certain actions, such as buying your product or service.

By reading further you’ll understand how using social proof effectively in your marketing is a powerful sales tool; you’ll discover how an automated and easy to use solution can increase your sales, and you’ll find some useful tips on how you can phrase your social proof statements to maximise your results.

In principle, it’s simple. People tend to do what other people do.

Yes, some of us are contrarians.

Hipsters tend to rebel against the mainstream and see themselves as valuing counter-culture.

Innovators and Early Adopters start using new products and technologies as soon as they become available, regardless of what other people do.

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But, most...

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