ProveSource Official Blog

by Team ProveSource

ProveSource turns your website into a lead and sales generating machine by displaying real positive user actions (social proof) in real time.

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How LiveHome.se Increased Conversions by 15% in 72 Hours

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Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they are uncertain about.

When confronted with some level of uncertainty — “Is this product right for me?” “Is this an online store I can trust?” — shoppers may use social proof to help make buying decisions. In effect, these customers are willing to put their trust in their peers.

Selling online comes with tons of challenges. Getting people to the site is not a problem and it can be done in many ways, but getting them to follow through with what they decide to purchase is another.

LiveHome.se is a modern digital retailer of interior design products based in Stockholm. They offer a wide range of scented candles, fragrances and handmade products.

The founders, Adam and Fredrik, decided to try Prove

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Boost Your Conversions Without Asking Your Customers to Do Anything

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Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Have you ever bought a shirt after seeing someone wearing it on Instagram? Have you ever purchased a product after a recommendation from somebody else?

That’s called “Social Proof” and is what psychologists call a “decision heuristic” — a shortcut for making decisions. Social proof is a very powerful psychological concept that many companies leverage in their marketing. It’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence and “the bandwagon effect”.


 Why Is It Important

It doesn’t matter which corner of the globe you look at, people are looking for the same thing — social acceptance. We have a desire to fit in with the rest of the crowd which affects our lives in a variety of ways, including our

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Social Proof – The Secret Tool For Marketing Success

A Guest Post by Steve Eriksen

According to Robert Cialdini, Professor of Psychology and Marketing, social proof is one of the most powerful concepts in persuading people to take certain actions, such as buying your product or service.

By reading further you’ll understand how using social proof effectively in your marketing is a powerful sales tool; you’ll discover how an automated and easy to use solution can increase your sales, and you’ll find some useful tips on how you can phrase your social proof statements to maximise your results.

In principle, it’s simple. People tend to do what other people do.

Yes, some of us are contrarians.

Hipsters tend to rebel against the mainstream and see themselves as valuing counter-culture.

Innovators and Early Adopters start using new products and technologies as soon as they become available, regardless of what other people do.

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But, most

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